[ Thanks to M.
Fioretti for this link. ]
“On November 30, 2010, the German section of the World
Wildlife Fund (WWF), in order to raise awareness about a real,
serious threat to the environment, has proposed a really dumb
solution that I urge everybody to avoid, for at least two reasons.“We all know that forests are essential fo the good health of
our planet. That is a real, urgent and serious issue of the first
order. As the WWF itself says, “about 13 million hectares of forest
disappear each year, an area the size of Greece”. However, in order
to at least reduce the size of this problem, WWF Germany invites
everybody (the bold is mine) “to stop unnecessary printing and to
encourage a new awareness about the use of paper, we’ve developed a
new, green file format: WWF. A format that can’t be printed out. A
simple idea that saves trees”.“So from now on if we care about forests our slogan should
become “Save as WWF, save a tree”. Before explaining why this
particular solution is really dumb, let me make one thing clear:
the problem that WWF is talking about is a real and serious
one.”