Seopher: Don't Kill the Penguin! Embrace the Image | Linux Today

Seopher: Don’t Kill the Penguin! Embrace the Image

Written By
Web Webster
Web Webster
Sep 8, 2006

[ Thanks to An Anonymous Reader for
this link. ]

“Following an article I read on Linux Today I was surprised that
there was anyone who felt that Tux the penguin was a bad mascot for
Linux. His article can be found here and it makes slightly worrying
reading. Now, I appreciate some of the points made, that it is rare
that huge corporations use cuddly animals as their mascots–true
enough, but the question I pose is whether that is a bad thing?

“Linux is on the up, and one of the key points for maintaining
this rate of growth is strong branding. Strong branding=having a
mascot/logo. Tux is a friendly enough logo, distinguishable by all
those who have a clue about IT…”

Complete
Story

Related Story:
CRN:
Advice To Linux: Kill The Penguin
(Sep 07, 2006)

Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

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