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Seopher: Don’t Kill the Penguin! Embrace the Image

By

[ Thanks to An Anonymous Reader for
this link. ]

“Following an article I read on Linux Today I was surprised that
there was anyone who felt that Tux the penguin was a bad mascot for
Linux. His article can be found here and it makes slightly worrying
reading. Now, I appreciate some of the points made, that it is rare
that huge corporations use cuddly animals as their mascots–true
enough, but the question I pose is whether that is a bad thing?

“Linux is on the up, and one of the key points for maintaining
this rate of growth is strong branding. Strong branding=having a
mascot/logo. Tux is a friendly enough logo, distinguishable by all
those who have a clue about IT…”

Complete
Story

Related Story:
CRN:
Advice To Linux: Kill The Penguin(Sep 07, 2006)

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