[ Thanks to Amber
Graner for this link. ]
“For a small to medium size conference this last group is the
one which you should initially present your event. The local or
regional audience that it attracts affects them the most, and they
get the most “bang for the buck” out of the marketing dollars. That
is not to say they will immediately hand you lots of money, but
they may commit to giving you funds as the planning for the event
goes forward. They may even be willing to put someone from their
marketing team on your own planning team. Let these local people
help you reach into their company’s larger organizations to help
you find additional resources you may need for your event.”