Slashdot Struggles to Remain Relevant in The Social Web

“Earlier today we published an analysis of the top traffic
drivers in social media, based on data from Web analytics company
Woopra. The biggest traffic driver was StumbleUpon (51%), followed
by Digg (30%), Hacker News (12%) and Reddit (5%). Surprisingly,
tech news community Slashdot was not in the list of top referrers.
In fact, according to Woopra CEO John Pozadzides, Slashdot “drives
close to 0% of traffic to the sites Woopra measures.” (emphasis
ours)

“Why is Slashdot almost irrelevant to the social media
community? It used to be the biggest driver of traffic to tech web
sites, but now it hardly delivers any traffic at all to them. We
explore some of the reasons, including input from our own
community.

“Slashdot Has Lost Users to Competitors

“Much of the reason why Slashdot isn’t impacting the social Web
community is its focus on heavy duty tech. Slashdot’s byline is
“News for nerds. Stuff that matters.” That captures not just who
its core audience is (nerds), but its attitude to what is
newsworthy (only stuff that “matters” to technical people).”

Complete Story