Some lessons from Bruce Steinberg

Written By
DS
Doc Searls
Aug 24, 2010

“Au contraire, I would routinely reply: the computer business
(and corporate culture in general) is actually far crazier than the
music business. Sure, in the music business, everyone is crazy, but
they ~celebrate~ their insanity by sublimating it into writing,
recording and promoting million-selling heartbreaking tunes anyone
can relate to about being crazy (in love, life, or a bottle of Jim
Beam), whereas in the computer business, everyone is ~just as
crazy~, but they’re in ~stone fucking denial~ about it — and
what’s crazier than being in denial about one’s own essential
craziness?

“At that point I would generally stop short of suggesting that
they go catch a 12-step meeting lest they think I was both preachy
and crazy, but the fact is that a good grasp of recovery issues
often helped me navigate through the maze of duplicity (and as Big
Daddy said to Brick in “Cat on a Hot Tin Roof,” ~the strong smell
of mendacity in the air~) on a daily basis, and keep me grounded in
what indeed was real when people all around me were pissing on my
shoes and telling me it’s raining.

“Actually, I think Sayo was telling you something you already
well knew, but that we’re all constantly encouraged to ignore: just
as “faith without works is dead,” so is “conversation” without real
“relationship.”

Complete
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DS

Doc Searls

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