What Hollywood needs to realize is that people are essentially good, and they want to do the right thing, but they don’t like getting screwed. In the old days, I could have purchased a CD with “Make Me a Believer”, but I would have been angry at the thought of paying $15 of my hard earned money to get one song. When I paid Google Play 99 cents, I felt good about my purchase. I felt that I had gotten a great deal. More importantly, my perception of Google as a reputable company increased just a little bit. It increases a little bit more with each purchase. I felt that they had my best interests at heart. This is very important. You don’t want to steal from a person that you feel is really looking out for you.
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