“Mascots are marketing personified. When they’re good, they’re
grrreat, as Tony the Tiger, one of the world’s more successful
mascots might say. When they’re lame, uninspired, annoying or
perplexing, they might end up on a list like this. Mascots are
particularly important in the technology industry, because so many
tech products and services are intangible and would benefit from an
evocative symbolic representative. It’s hard to imagine Linux
without thinking about penguins. As for the mascots that follow,
some would be better forgotten.”
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