“In the quest to get as much content to the mobile end user as
is humanly possible, much of the content delivery to IP-enabled
devices and cell phones is being handled by the large
telecommunications providers themselves.“So, AT&T customers will see their content from AT&T;
T-Mobile customers get their stuff from T-Mobile; and so on. This
is not just in the US, as other nation’s providers–such as MTN in
South Africa and China Mobile in China–are the primary content
deliverers to consumers using their hardware and networks…”