The carefully laid SEO plans of thousands of tech sites were shredded by Google and Nestle this week, as the Android creator and the chocolate company formed an unlikely alliance to change the name of the next version of Android from ‘Key Lime Pie’ to ‘KitKat’.
When it was announced, amazement turned into… more amazement. Feelings then stayed as amazement. Everyone is still amazed. It’s amazing. It’s also completely ludicrous, as Google has now turned its world-beating mobile OS and covert advert delivery mechanism into one huge, very obvious ad for an admittedly quite nice chocolate bar.