An IVI is the “black box” that powers a car’s audio and entertainment systems, as well as hands-free phone service and satellite navigation systems. Most IVIs today have touchscreens and can be voice-activated, but many car buyers pass up those options.
“Today, automakers are having a hard time getting their customers to buy informatics systems because they only can do 10% of what a mobile phone can do,” said Rudi Streif, who leads the Automotive Grade Linux workgroup for the Linux Foundation.
The main reason for the limited functionality of most IVIs is that car manufacturers use proprietary software developed by third-party suppliers to power their infotainment systems, meaning car-based apps are also proprietary.