Apple May Build a Search Engine to Shield iPhone Data From Google

“Piper Jaffray analyst Gene Munster said there is a 70 percent
chance Apple will roll out a mobile search engine tailored for its
iPhone within the next five years. As the search provider for the
iPhone, Google sees what iPhone users are searching for, which can
help it tailor software and services for its own mobile
smartphones. This competitive advantage has not gone unnoticed by
Apple. Building its own iPhone-centric search engine would help
Apple shield Google from its App Store data, Munster said in a
March 30 research note.

“Data Apple collects about users from its vaunted iPhone is so
valuable that the company must build a special search engine just
to keep Google from gleaning insight from that data, analysts
say.

“Piper Jaffray analyst Gene Munster said there is a 70 percent
chance Apple will roll out a mobile search engine tailored for its
iPhone within the next five years.

How does it feel to be bought and sold?–ed.

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