“But with the growing popularity of pay-as-you-go and
subscription-based software and services, the old way is being
exposed for the unfair financial model that it actually is. And the
new open, more flexible models are starting to make the old ones
look downright deceitful, especially when you show them against the
backdrop of a deep recession.“Many companies have been forced to downsize to make it through
these tough economic times. And as information technology and
C-level executives examine the financial books together, many are
discovering the unfortunate news that their Big Software contracts
are harming their business’ bottom line and cannot be downsized
– at least now without a fundamental change of approach.“Perhaps it’s not always intentional, but if you’re an IT
decision maker with several of these licensed-based software
contracts on the books, it’s very likely you’re getting duped.”