Google Irons Out Its Nexus One Strategy

“Google is moving quickly to get beyond its bumpy start as a
mobile device retailer, dealing with some of the complaints around
its Nexus One smartphone.

“Google (NASDAQ: GOOG) entered the smartphone market in January
with the launch of the Nexus One, an HTC-built phone running the
search giant’s open source Android operating system and sold
directly to consumers online. Almost immediately, however, Google
ran into a few snags.

“There were complaints about the high cost for T-Mobile
subscribers — Google’s only carrier partner for the device — who
wanted to switch from their current phone to a Nexus One, with some
complaining that the early termination fees (ETFs) were exorbitant.
And early users also complained about spotty 3G coverage.”

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