---

Open-Source Mechanics: Improving Conversion Rates

[ Thanks to Matt Asay
for this link. ]

“Open-source business depends upon data. Because so much of the
business happens online, it’s possible to set and track metrics
that would otherwise be difficult to do in a proprietary model. One
area that all open-source startups focus on is improving conversion
rates.

“The difficulty is not in converting an opportunity into a sale.
If my open-source peers are like Alfresco, and I’m sure that they
are, we actually top the industry in that metric. Why? Because by
the time a lead becomes an opportunity, the prospect is already
using the software and is effectively ‘pre-sold’ on its
value…”

Complete
Story

Previous article
Next article