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Crowdfunding a custom Linux SBC the easy way

Thinking about launching a Kickstarter or Indiegogo campaign to fund a custom Linux-powered SBC for controlling your dream product? Gumstix says it has come up with a better way: find 50 collaborators, agree on a design, and have first articles of your custom SBC built and booting Linux in under three weeks. Sounds tempting, but how is this possible?