But I realized this morning that the emails I’ve been receiving from SCALE – I signed up for them back before registration was open – actually brighten my day and do much to make me wish I could travel cross continent to take part. Indeed, I think that other conferences, especially the big ones, could learn something by taking a look at SCALE’s use of email – for not only do they offer information for those attending this year’s event, they plant the seed in those who couldn’t make it this year that maybe they might want to decide now to be at SCALE 15x.