Additionally, because I’m writing this article for FOSS Force, you can bet your bippy the article will deal with something the-house-that-Gates-built is doing that has an effect on Linux or open source. This means, again following best SEO practices, I’ll need to use “Linux” and “open source,” as well as the acronym “FOSS” with sufficient frequency to convince the search engines that this is an important part of the story — again, eight uses each for my 800 word article. And if I really want to make sure that the article finds its audience, I’ll need to include “Linux” and “FOSS” in the title too.