Ubuntu is probably the most famous Linux distribution worldwide on the desktop. Since its start in 2004, the distribution was downloaded millions of times. The Ubuntu community has grown up largely as well. Today, there are tons of other Linux distributions which are based on Ubuntu. They definitely made a success in creating this huge userbase.
But recently, things seems to be changing. With distributions like Mint taking the lead and Ubuntu not introducing any new stuff as usual. And not earning any net profit for the last fiscal year. Here, I would like to highlight some points to consider by Ubuntu/Canonical which – IMHO – to remain remarkable.