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Who owns an open source brand???the company or the community?

Being a brand manager for an open source company”like Red Hat”is completely different than for traditional brands???like Kraft, Planters, Sara Lee, and Lowe’s Home Improvement.
John Adams says he is constantly being challenged with questions of ownership. But, he wouldn’t have it any other way. Since joining Red Hat as Brand Manager, he’s been living and breathing the open source way. In this interview he discusses his approach to branding for “the world’s open source leader.”