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Why ads in Firefox are no big deal

This story has been all over the web and has generated a lot of negative feedback from readers in comments. I think it’s mostly much ado about nothing though, and I doubt it will have much effect on Firefox’s usage numbers.

The folks who hate advertising will simply use Adblock Plus or some other browser extension to block or remove these ads. And the folks who don’t mind advertising will simply see them in Firefox when opening the browser.