Will Amazon copy Google’s Chromecast?

I have to admit that the possibility of Amazon releasing a Chromecast type of device has totally take me by surprise. I thought for sure that they’d emulate the Apple TV the same way that the Kindle Fire tablet resembles Apple’s iPad. But it seems that my perceptions about Amazon’s intentions were way, way off this time. I have to give Amazon credit though if they do this. Google’s Chromecast devices seem to be a big hit on Amazon itself, ironically enough. As I write this the Chromecast has a four star rating with more than 13,000 user reviews.