---

Maddog about Microsoft Marketing Measures: This takes the cake!

[ Thanks to Britta Wuelfing for this
link. ]

“I knew that Microsoft had perfected the “we should not
have to pay for marketing” line years ago when they orchestrated
the launch of Windows 95 by getting stores to open up at midnight
just so people could rush in and buy the first copy of Windows 95.
Microsoft only had to pay for a couple of bottles of cheap
champaign for each store, recouping those costs inside of thirty
seconds when the first person plunked down hundreds of dollars for
that shiny plastic disk.

“Linux can’t do that, since anyone that anxious to get a fresh
distribution of Linux just pulls it down off the Internet. This
also allows the Linux user to get their beauty sleep instead of
standing in line outside some store for hours.

“At another event people paid big bucks to attend an empty movie
theater during the middle of the day, to listen to a simulcast of
various Microsoft partners discussing how their Internet products
would complement Microsoft’s system. It was obvious that the people
up on the big screen of the movie theaters were software partners
of Microsoft that paid big bucks to produce the simulcast”


Complete Story

Get the Free Newsletter!

Subscribe to Developer Insider for top news, trends, & analysis