LinuxPR: Two new products on Linux+Mac+Windows drive new business model for Appgen Software

“With the release of Appgen Accounting for Small Business and
MyBooks, the company will begin to sell prepackaged products
directly to consumers of business and personal finance
software.”

“Appgen Business Software, Inc. implements a new business model,
effective immediately. This new business model includes the recent
formation of Appgen Personal Software, LLC which, along with Appgen
Business Software, Inc., will jointly market business and personal
financial management products as “The Appgen Software Companies”.
Also effective with this announcement, The Appgen Software
Companies will begin to sell prepackaged products directly to
consumers of business and personal financial software. This will be
the first time in the company’s history that it has established a
manufacturer’s suggested retail price (MSRP) for any of its
products. According to President and CEO Jim Kelly, “This new
business model reflects the enormous changes that are reverberating
throughout the computer industry, and will reposition our products
and our Value-Added Resellers (VARs) to take advantage of these
changes.”

“First among these changes is the fact that the VAR channel is
seeing more competition from a resurgence of the ASP model of
business management at the same time that they are experiencing
post-Y2K sales fatigue and a decline in the world economy. In order
to combat these issues effectively, our marketing team decided to
establish a truly competitive MSRP so that the Appgen Companies can
concentrate on their core businesses of new product development,
marketing, and service, while our VARs can concentrate on their
core competency of professional services to the SMB market. Along
with these changes, we are introducing two new products with major
technical enhancements that should be very interesting to everyone
in our industry: Appgen® Accounting for Small Business and
MyBooks.”

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