“Late last year, after spending too much of my life treating the
word market as a verb, I decided it was time to burn down Marketing
as Usual.”
“… we… registered cluetrain.com and a viral meme was
born.”
“One of the first Cluetrain passengers was Eric S. Raymond,
president of the Open Source Initiative. He wrote, “The Cluetrain
is to marketing and communications what the open-source movement is
to software development – anarchic, messy, rude and vastly more
powerful than the doomed bullshit that conventionally passes for
wisdom.”
“Within a few more weeks, Cluetrain had been translated by
volunteers into several languages and was the subject of a major
piece in The Wall Street Journal.”