WebProNews: Why Modern Marketing Loves Open Source

“It may all sound like a geeky cult but open source is actually
a way of working that involves huge, web-based collaborations among
far-flung individuals and a shared, or open, approach to
intellectual property rights. Instead of maintaining a tight grip
on any findings resulting from a project, open sourcers share new
knowledge in a central bank of information (often programming code)
that anyone else can access and use for free, albeit within a set
of usage criteria.

“Another unusual characteristic is the way in which people are
motivated by open source projects…”

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