Rackspace is expanding beyond the confines of its own cloud to support Amazon’s cloud. It’s a move that will see Rackspace expand its Fanatical Support and Managed Security offerings to Amazon Web Services (AWS) customers.
Rackspace is primarily known as a hosting and cloud vendor, with its own infrastructure. In the last five years, Rackspace has expanded outward with the open-source OpenStack cloud, as a rival to AWS. For most of AWS’ history, Rackspace executives have been competitively positioning Rackspace as the supported alternative to AWS. But that is now changing as Rackspace is now positioning itself a the place where cloud customers, regardless of whether they run on OpenStack or in AWS, can come for a managed support experience.