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Why Your Mobile Analytics Kit Wants To Be Open Source

Written By
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Web Webster
Web Webster
Dec 5, 2013

Open source is different things to different people: software licensing scheme, business model, development model or community model. However we choose to think about it, though, across the board clever people are using open source to disrupt or change how markets behave.

Therefore, I found it fascinating to sit down recently with a German entrepreneur using an open source approach to disrupting the mobile application market. Paul Müller is the CTO and co-founder of Adeven, a mobile advertising tracking and analytics company based in Berlin that is entering the U.S market to compete with firms like Has Offers, Apsalar, Localytics and Flurry.

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Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

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