By Brian Proffitt
I am not sure what to make of the pull-out of the Everex GPC
machines from Wal-Mart’s brick-and-mortar shelves announced this
Initially, I was bummed, because like most of us I thought the
closure of a channel for desktop Linux was just one more loss to
face. Of course, considering that Wal-Mart is still selling the
machines online tells me that the channel really isn’t closed,
there was some consolation.
But as the week progressed, I kept wondering if this was
actually a good thing. Did Linux really belong on the shelves of
Wal-Mart now? Or was it too soon?
All aboard my train of thought, please.
First, I want to remove from this discussion any arguments that
say Linux is better or worse than other operating systems on the
desktop. Wherever you are on this question, put it aside for a
moment. For now, let’s agree on this fact: Linux is different from
Windows and OS X.
With that in mind, I don’t get the sense that the Wal-Mart
customer was really the best customer Linux PC; price and quality
notwithstanding. The reason is, even the most naïve computer
buyer knows that whenever they get a computer, they will need to
run software on it. They may not know how, and they may not know
what, but years of exposure to the notion of boxed software sets on
the shelves (especially games) has clued them in on that fact.
So, if they asked about the software that could run on this
machine, either the salesperson would not know and just give the
standard answer “oh, it runs everything here.” Or the salesperson
would know what they were talking about and truthfully point at
their software inventory and say “not any of these.”
That’s presuming the customer would even ask. Buying a computer
at Wal-Mart strikes me as a decision based on economic need, not a
technical need. So, when the customer gets the computer home,
eventually try to buy or download software for it, and very likely
fail because unless they were savvy enough to pick up on the fact
that this was a Linux machine (and, not having read the
documentation, I don’t know how clearly that was spelled out over
the loud “gOS” branding), the software they tried would be for
Online users, on the other hand, have been around the Internet
block a bit, and tend to be more aware of things like compatible
platforms (not always, but I think we can make a good argument for
more often). If Wal-Mart customers buy a gOS machine online, it’s
likely they know what they’re getting.
I realize this sounds like a dismissal of the Everex machine in
particular and the Linux desktop in general. It isn’t–but Linux is
different from the OS people expect to see and use in a PC-form
machine., and that difference was so downplayed in the marketing
material I saw, that it may have contributed to the lack of strong
sales in the stores.
This is all conjecture on my part; I would love to see the
holiest of holies in Wal-Mart: the sales numbers. Just to see if my
theory has any merit.
I am not trying to lay all the blame on Wal-Mart’s or Everex’s
inability to sell these machines, either. Some of this
responsibility, I believe, should be shared in part by the Linux
desktop itself. By making itself try to look and feel like other
Oses, there is not a lot of superficially set it apart for
non-savvy users. (Note the superficially; there’s a lot more going
for Linux under the GUI, of course, but casual users don’t see
I think the desktop design of Linux should start moving in a
direction that sets it apart from other operating systems.
Something that does not try to clone existing GUIs, but entices
potential new users to say “hey, I want to try that.”
That, I believe, is one good way for Linux is catch the
“mainstream” desktop user. Not by trying to match other OSes
feature for feature.