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Out in the Open: Ex-Google Ad Man Saves You From Ad Hell

While governments seek legislative rememdies, you might want to take matters into your own hands. Countless tools can help prevent companies from tracking your behavior online. A good place to start is Disconnect2, an open source web browser plugin built by ex-Googler Brian Kennish. The irony is Kennish once worked for DoubleClick, the Google-owned online ad giant that’s so intent on targeting ads based on what you do online.