Recently a discussion in Gnome Mailing Lists took place about sync Files with OwnCloud. That might isn’t interesting to the most of us -besides who will abandon Google Drive, Ubuntu One, DropBox for a personal cloud storage service?
As I have set up lots of OwnCloud instances for companies that I work for, the answer is simple. Companies are way too interested for this, because OwnCloud offers the ultimate Open Source solution for storing and managing files.